In an insightful author interview featured on Books News India, Neeti Jain and Gagan Jain open up about their journey — blending creativity, entrepreneurship, art, and storytelling into a singular life path that has influenced their business, writing, and personal growth. Their story reflects how diverse passions can harmonise into purpose when driven with intention and courage.
Creative Beginnings That Shaped a Vision
Neeti and Gagan come from very different starting points — one rooted in advertising and creativity, the other in commerce and retail — yet their shared passion for expression ultimately drew them together. Their early connection wasn’t accidental; it was shaped by curiosity, exploration, and a deep appreciation for storytelling as a way of making sense of life and business.
While Neeti’s background in advertising honed her ability to communicate with emotion and relevance, Gagan’s retail experience gave him perspective on execution and customer behaviour. Their collaboration represents the powerful blend of creative insight + practical application.
Writing as a Reflection of Human Truth
When asked why they write, both founders responded with a similar theme: writing is a form of reflection and connection. They don’t write just to inform — they write to explore human experiences, to understand motivations, relationships, and the narratives that shape people’s lives.
For them, storytelling is not separate from business. Instead, it’s a lens through which they view leadership, strategy, and culture — believing that the deeper understanding of human stories yields better decisions, more empathy, and richer engagement with audiences.
Balancing Business With Artistic Soul
Their entrepreneurial journey with Rangrage — a brand built around hand-painted artistic products — was not just a business venture. It was also a creative choice. In a world driven by automation and mass production, Neeti and Gagan wanted to preserve the voice of human expression in everyday objects.
This meant living with contradictions: running a business that invited uncertainty, celebrating art in a market focused on metrics, and balancing intuition with structured strategy. But rather than shying away from these challenges, they embraced them as part of the creative journey.
The Power of Curiosity and Continuous Learning
One idea that came up repeatedly in the interview was curiosity. Neeti and Gagan both emphasised that entrepreneurial success is not just about expertise — it’s about never stopping learning. Whether through reading widely, exploring new cultures, or observing people, they both see curiosity as a vital ingredient for growth.
They also spoke about risk not as something to fear, but as something to understand and navigate — a mindset that helped them approach both business choices and creative projects with clarity and courage.
Life as Narrative, Creativity as Compass
For Neeti and Gagan, life itself is a story — composed of moments of insight, challenge, triumph, and learning. Whether building a brand, writing a book, or simply engaging with people, they remain committed to creativity as their compass — not just choosing the easy path, but the right one.
🔗 Read the full interview here:
https://booksnewsindia.wordpress.com/2014/03/03/author-spotlight-interview-with-neeti-jain-and-gagan-jain/
