Entrepreneurship is as much about passion as it is about perseverance — and no one embodies this more clearly than Gagan Jain, founder of Rangrage.in, a lifestyle brand that brings hand-painted artistry into everyday living. In an insightful interview with Yo! Success, Gagan explains how creativity, risk-taking, and a deep belief in people drove him to build a platform that celebrates art with utility.
Turning Aesthetic Obsession into a Business
Rangrage began not as a corporate plan, but as an expression of aesthetic passion. Gagan and his team wanted to make artistic designs accessible and usable — not just decorative. Their products, from hand-painted fashion to lifestyle items, aim to inspire users by connecting them with authentic art in everyday objects. This vision reflects a deeper purpose: to give talented artists a platform they might otherwise never have.
Gagan explains that this intent shaped everything — from design philosophy to supply chain building — and helped Rangrage create its niche in a market that was dominated by machine-made goods.
Embracing Experimentation and Risk
Asked what it takes to become an entrepreneur, Gagan’s answer is simple yet profound:
“Experiment and you will get delightful experiences. Risks are not really that risky.”
This mindset has guided Rangrage’s evolution. Instead of fearing the unknown, Gagan and his team embraced it — testing product categories, understanding customer responses, and refining their model with real market feedback. It’s this ability to learn through doing that kept Rangrage adaptive in its early stages.
People-Centric Model: Artisans at the Heart
One of Rangrage’s most impactful strategies was its unique approach to building a production network. Rather than hiring conventional workers, the company collaborated with local home-based artists and homemakers, especially in Indore and nearby villages, allowing them to paint from home while balancing other responsibilities.
By training these artists and enabling flexible work arrangements, Gagan built a motivated workforce that brought genuine passion to their craft — significantly reducing turnover and establishing product quality consistency. This model also created social impact by empowering artistic talent and generating income within communities.
Lessons in Focus and Growth
Gagan’s entrepreneurial philosophy highlights a recurring theme: focus matters more than ideas. He points out that founders naturally have many ideas, but execution — disciplined and focused — is what transforms those ideas into real success. His own experience taught him to resist spreading attention too thin and instead prioritise actions that move the venture forward consistently.
Mindset and Personal Growth
Gagan is also a voracious reader — spanning fiction, business, spirituality, and autobiography — a habit he credits with broadening his thinking and improving his perspective on business and life. He believes that diverse reading makes one a more thoughtful decision-maker.
His life mantra — “The road to success is always under construction” — reflects his belief that entrepreneurship is an ongoing journey of learning, adaptation, and resilience rather than a destination.
Looking Forward
Far from stopping at establishing Rangrage as a niche brand, Gagan has ambitious plans for the future. His vision includes expanding the brand globally, targeting premium product categories overseas, and creating a digital presence that serves international markets.
🔗 Read the full interview here:
https://www.yosuccess.com/interviews/gagan-jain-rangrage/
